Berkeley, CA
    hello, i'm

    Taylor Hardy

    Community & Events Marketing

    I bring people together through stories, events, research, and a whole lot of heart. UC Berkeley '25.

    I'm the person who turns a blank marketing brief into a full campaign, coordinates the event nobody wants to miss, and turns complex research into clear, people-centered storytelling. From NBC Bay Area's Olympic coverage to full-scope strategies and stakeholder-ready consulting deliverables, I love making things happen.

    learn more about me
    selected work

    Featured Projects

    Featured Project · Microfinance at Berkeley

    Cafe Gabriela — Full Marketing Strategy

    Developed a comprehensive social media and marketing strategy for a local Oakland cafe, including branded content templates, an 8-pillar content strategy, competitive analysis, SEO audit, and CPG product launch roadmap.

    Branded Social Media Templates

    Sandwich of the Month

    Sandwich of the Month

    Highlight monthly sandwich specials with ingredient details and appetizing photos

    Drippy Drinks

    Drippy Drinks

    Advertise coffee line and new releases with fresh drip imagery

    Behind the Scenes

    Behind the Scenes

    Intimate look at food preparation to build customer connection

    The Saucy Salads

    The Saucy Salads

    Feature fresh vinaigrettes and salads with taste descriptions

    Customer Shoutouts

    Customer Shoutouts

    Community engagement through customer appreciation and advocacy events

    8-Pillar Content Strategy

    Sandwich of the Month

    Show customers the different types of sandwiches

    Drippy Drinks

    Advertise coffee line or new coffee releases

    Inspirational Quotes

    Strengthen relationship between cafe & customers

    Throwback Posts

    Exhibit history and story behind Cafe Gabriela

    + 4 more pillars

    Social Media Strategy
    Canva Templates
    Competitive Analysis
    SEO Audit
    Content Calendar

    Microfinance at Berkeley

    Zendesk Fall 2022 Case Competition

    Developed a strategic proposal for Zendesk covering brand strategy, lead generation, program application improvements, diversity and equity initiatives, and startup community support as part of a cross-organizational case competition.

    Brand Strategy
    Lead Generation
    Case Competition
    Diversity & Equity

    NBCUniversal

    NBC Bay Area Community Campaigns

    Coordinated end-to-end event activations for major community campaigns, managing stakeholder communication, creative assets, and production timelines across multiple simultaneous initiatives.

    Event Activation
    Stakeholder Management
    Campaign Execution
    view all work
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