Community & Events Taylor Hardy

( event activations ) ( campaign strategy ) ( community outreach ) ( social content ) ( research & storytelling )

I'm an Oakland-based events and community marketer. I bring people together through events, stories, and research, most recently at NBC Bay Area.

Open to community, events, and brand roles in the Bay Area.

xo, T.

I'm the person who turns a blank marketing brief into a full campaign, coordinates the event nobody wants to miss, and turns complex research into clear, people-centered storytelling. From NBC Bay Area's Olympic coverage to full-scope strategies and stakeholder-ready consulting deliverables, I love making things happen.

Email Taylor See the work

a few things I can count

10+

local partner orgs for NBC Bay Area activations

150+

hours of programming documented in FCC quarterly reports

30+

community events in Oakland

500+

students reached by Tang Center campaigns

NZ health agencies that received our research

Selected
work

( strategy ) ( pitches ) ( policy research )

featured project

Cafe
Gabriela

( full marketing strategy ) ( Microfinance at Berkeley )

A social and marketing strategy for a local Oakland cafe, built from the ground up: who they are on social, what they post, and how they launch their first packaged product.

5 branded Canva social templates
An 8-pillar content strategy and monthly content calendar
Competitive analysis of Cafe 15 and Oaklandia Cafe
SEO audit
CPG product launch roadmap

Read the Cafe Gabriela case study

Cafe Gabriela strategy deck, cover slide — the final pitch deck

Sandwich of the Month Instagram template

Cover of Taylor's deck From Research to the Post: community-first marketing for a queer, Filipino-owned Oakland cafe

newest project

( campaign concept ) ( independent, 2026 )

Soft Has Range

A speculative Gap × Olivia Dean campaign for CashSoft knitwear: why the pairing fits Gap's artist playbook, who it is for, the creative direction, three shoppable looks from existing pieces, and how success would be measured.

fashion, not just comfort

View the Soft Has Range proposal

Soft Has Range campaign proposal, cover slide

Soft Has Range Elevated staples look with CashSoft products and swatches

Zendesk case competition deck, title slide

( Fall 2022 case competition ) ( Berkeley Women in Business )

Zendesk

A 22-slide strategic proposal covering lead generation, brand strategy against HubSpot and AWS, an inclusive program application redesign, a diversity baseline and support for the startup community.

Zendesk x BWIB x EGAL

View the Zendesk proposal

( policy research ) ( Ignite Consultants ) ( Wellington, NZ, 2024 )

FERNZ

I co-authored a 36-page info pack on health and wellbeing inequities facing rainbow communities in Aotearoa, organized into 5 issue areas and shared with 7 NZ health agencies.

36 pages, 5 issue areas, 7 rooms of decision-makers.

Read about the FERNZ info pack